• Power Content for Publishers
  • Branching out with Multisite and BuddyPress
  • Drag and Drop Session

Power Content for Publishers

Hal Goodtree-CaryCitizen @hal990

Headlines

  • most important thing to write
  • 3 types: clear, clever, mysterious→CLEAR ist he only one that works
  • use your keyword within headline
  • recommended 40 characters: 12 too short, 70 too long

Voice

  • 3 types
    • 3rd person: newspaper, “he, she, it”
    • 1st person: bloggers, “I”
    • 2nd person: music, advertising, “you”
  • stick with 1st person if you are a blogger

Pictures

  • Pick a pic plugin: “Lets you pick a Creative Commons picture from Flickr and use it anywhere you want on your WordPress installation.”
  • “gateway into your story”
  • every post deserves one good pictures

Keywords

  • single word or phrase
  • use in headlines (H1), subheads (H2-H6)
  • in body: 1%-4% usage (example: 300 words > 3 words @ 1% and 12 words @ 4%)
  • helps search engines take you seriously
  • dont go past 4%
  • edit alt tags for images to include keywords

Plugins

Syndication

  • pushing content to other places (twitter, facebook, etc)
  • for other platforms other than twitter: worth it to write out an individual post
    • get better response
    • Tweka: repeats tweets at intervals

SEO

  • keywords
  • plugins
  • make friends with google webmaster tools
    • get verified
    • sitemap.xml: not what user looks at, what SEO looks at
    • helps google index your site

Branching out with Multisite and BuddyPress

Melodie Laylor

What is Multisite?

  • network of sites from single install of WordPress
  • it’s a mode in WP enabled via a code snippet

What is it good for?

  • blog network
  • multiple sites by a single owner: consolidates maintenance
  • businesses/organizations with multiple chapters under parent umbrella

What is WP Multisite not?

  • web hosting: if you do use it like this need to be transparent to the client

Considerations with multisite

  • single database for network
  • shared user base (all users in all subsites are listed at primary site)
  • shared themes
  • shared plugins
  • owner of site is Super Admin
  • allow users to register own site and manage users
  • subsites can have their own unique domains via domain mapping plugins

Caveat

  • subsites can’t install own plugins and themes
  • subsites can’t edit themes without custom css plugin
  • edit theme @ network level and the changes affect all sites
  • plugins have to be network enabled
  • exporting from multisite to stand alone WordPress site less straight forward
    • can’t migrate themes and plugins, can migrate content
    • BackUp Buddy is supposed to export from multisite
  • OVERALL: greater responsibility for Super Admin

BuddyPress

  • plugin that adds social network to WordPress
  • build virtual community
  • NOT the next Facebook–> small scale community

Buddy Press Features and Functions

  • member profiles
  • activity streams
  • extended profiles
  • friend connections
  • notifications
  • private and public messages
  • group capabilities
  • forum (bbpress)
  • does not require multisite, but often go together
  • works with almost all WordPress themes now
  • does not work if WordPress is installed in its own directory

BP Caveat

  • main: BP extended profiles and user profile metadata not linked
  • user content/documentation limited

Drag and Drop Session

Minimax (Page Layout Builder in Plugin directory)

  • adds a “MinMax tab” to text editor (edits occur on the page)
  • Responsive
  • seems to be boxes with widgets added
  • edits do not occur in the text editor/on the page
    • multistep: create the page template, set the page template
  • quote: “responsive almost in a bad way”

Widgetize Pages Light

  • quote: “Not as user friendly”
  • paste shortcode into page
  • seems to use div classes to place content (it was hard to see the screen and HTML)
  • edits occur in text editor/on page
    • “Page Builder” tab added to Text and Visual editor tabs.
  • more control over the layout width and spacing (shows percentages)
  • get additional widgets with plugin
  • add widgets to boxes
→ asked about how custom CSS interacts with the plugins and the only concern seemed to be that the responsive design could break if not done properly. Happy to put some faces to names!